The Top 5 tips to kick start your SEO

The Top 5 tips to kick start your SEO

 

If you are new to the Search Engine Optimisation (SEO) game it can seem like a mind-field of jargon that does nothing but ask more questions that it answers. Take a deep breath it gets easier. Here are the top five tips any SEO specialist and agency will suggest. Get these steps right and you will reap the benefits.

Step #1: Keyword Research

Find the best keywords. What you may call something internally may not necessarily be you’re your customer will type into the search engine, terminology may be different. There are several tools available online that can help you find the right word to target. Try Google’s own Keyword tool.

Step #2: Know Your Competitors

Keep your friends close and your enemies closer, statement never truer than in the world of digital. Understand what your competitors are doing, what areas they are focusing on, this will help you either find a gap and gain customers through areas that they have missed or help you understand how to be marketing leading in an area that is already being covered. What are they doing well that you can jump on, or what are they doing badly that you can benefit from.

Step #3: Be Link-able/ Share-able

Create content that others will benefit from, that will engage with your audience and impulse them to share, like and link to you. Think of it as a school yard playground. The more people are talking about you the popular you will become. Your customers are like children in the playground and your content is like sweets. If the children in the playground know that you have some sweets they will want to come to you for them. If you give them the sweets and keep them happy, they may tell a friend and in turn more kids want sweets and you will more popular. The more popular you are the higher you will rank.

Step #4: Optimize

Make sure Google (and other search engines) can clearly see all the great stuff you are doing. Ensure all your Meta data is optimised, you are using title tags with keywords. That all your images have alt tags. Make sure all your headings and sub headings are marked up correctly. And make sure your sitemap can be effectively crawled. Google’s Web Master Tools will help flag up any issues that your website may have that stops the bots from crawling your site.

Step #5: Don’t go stale

Once you have done all your technical optimisation and you have written a great piece of content, don’t stop. You have to ensure you are maintain frequent updates and stay relevant. It doesn’t take long for a great article to soon get old and a newer and more insightful updated version to appear.

If you have any questions or would like help with your SEO contact Edoubleu for more information.

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